Borders of the Al Maya Group is a household name in the UAE and has currently been awarded with a Superbrands Status. Borders is a one-stop shop for everyone, with books that are powerful and allow individuals to be literally inspired. Borders opened its first store in 2006 and since then has revolutionized the book retail in the Middle East and have soon become a place for knowledge and entertainment in the United Arab Emirates and Gulf region, offering a wide range of books, stationery, toys and games.
Borders is a one-stop shop for everyone, with books that are powerful and literally inspiring. We believe today a reader and tomorrow a leader. It caters to all age groups with a variety of products such as books, toys, games & stationery. Borders is a part of the Al Maya Group, which opened its first store in 2006 and since, then it has been our mission to be the preferred place for knowledge and entertainment throughout the Gulf region.
Borders has brought in authors such as John Gray (Men are from Mars and Women are from Venus), Jack Cannfield (Chicken Soup series), Dougg Lipp (Disney U). From the Region we have had CEO’s ranging from Mr. Khalaf Al Habtoor to Polticians such as Dr. Shashi Tharoor and also individuals from the Indian army such as General J.J. Singh whose book was launched by the Indian Ambassador in Dubai. Borders has also received acknowledgements and certificate of appreciation from the Dubai Government for participation in their various events. We are proud supporters of Charity Campaigns such as Breast Cancer Arabia and also doing Book Fairs with Gems Schools in Dubai. Books are there to spend hours poring over in a library or bookstore. Books are there to smell, touch, thumb through, scribble notes in, bend pages, crease spines, share with friends and then finally place on a bookshelf amongst their peers. You can’t feel a downloaded book. You can’t smell it. And you definitely can’t put in on your bookshelf as part of your decor. Borders provides not only books but also a wide variety of toys and stationery. We are now being considered as the pioneers for the stationery section in our various stores.
Our prices are the most competitive in the market and we provide a great election of promotions through the year for our various products. We believe in selling books to educate the general public in matters of life, history and entertainment around the world. As we cater to all age groups we ensure to keep an array of products to satisfy every individual.
We have year round promotions in our stores and during special seasons we introduce new products or new concepts into the stores. Our unique selling point is our 3 for 2 promotions where customer buy three books but only pay for two. During certain seasons such as Christmas we introduce a whole new range of cooking and coffee table books just for gift giving purposes at the best price possible. We keep items in our stores for all occasions ranging from Valentine’s Day to Mothers Day to ensure our customers remain satisfied.