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So Coool

Timings

    Saturday to Wednesday: 10:00 am to 10:00 pm, Thursday and Friday: 10:00 am to 12:00 am

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So Coool

The core idea of Al Sharhan and his partners was to look for a sustainable source to ensure continuation of production of various comic series, animated movies, cartoons and games since it was impossible to keep a cartoon content intact if it was directly sponsored or funded by institutions and companies. The idea was to find a direct source of income from the consumer to continue funding of animated productions. Here the idea of 'SOCOOOL' gifts shop was born. Its purpose was to provide locally crafted products that suited the sophisticated taste of its consumer. However, the financial and logistical challenges prevented from filling the shop with local products only. Hence, the initial strategy for the first few years was to bring in products and gifts from East Asian culture such as Japan and South Korea especially because the SOCOOOL products closely matched those kind of products and was preferred by the consumers. The first branch of SOCOOOL gifts shop opened in 2014 in Dalma Mall in Abu Dhabi as 'Paper House' before it was changed to SOCOOOL Gifts towards the end of 2015. In early 2016, the second branch opened in Al Dhait - the birthplace of Al Sharhan - in Ras Al Khaimah

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