Lifestyle Fine Jewelry is an international retail chain store, wholly owned by Aaron Shum Jewelry Group. Aaron Shum Jewelry Ltd. are designers and manufacturers since 1985 with an emphasis on diamond, pearl and colour gemstones. Lifestyle LLC has traded in the United Arab Emirates since 1997, specializing in Fine Diamond Jewelry and Watches. Recently expansion has commenced in the GCC region with outlets in Bahrain and Qatar. Lifestyle Fine Jewelry has worldwide luxury, affordable, branded jewelry and watches, embracing innovative, unique and fashionable designs like Coronet Solitaire, La Posy, Inogems, Gemtique, Miky Pearls, Solitaire, Icestrella, Flotilla, Moissanite, Tatiana Faberge and watch collections like DKNY, Armani Exchange, Diesel, Arbuts, Blauling, Coronet, Gemtique, Jean d’Eve, Buler, Appella, Cerruti, Nina Ricci, Dubaitime etc. There are 40 outlets across the UAE, Bahrain and Qatar, Including in the most prestigious shopping malls and also Retail outlets are in prestigious shopping malls with the necessary adjustments made to cater for retail catchment.